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Company Story

Company Story

1 Founding Vision

The birth of Setinya stemmed from our founding team’s disruptive insight: through collaborations with numerous top-tier brands, we observed that even industry giants remain shackled by the challenges of packaging innovation. During peak seasons, brands race against time—struggling to materialize creative visions, bridge the gap between design and production, and break free from the constraints of traditional packaging structures. We witnessed countless brands losing their identity in monotonous packaging, failing to stand out in fierce market competition. This is not merely a design issue—it is a strategic imperative for brand survival. It was these industry-wide pain points that ignited our entrepreneurial passion. EleganceBox is not just a full-service packaging solutions provider; we are brand value reinvigorators. By defying conventions, we redefine the possibilities of packaging: From material innovation to structural breakthroughs, from precision craftsmanship to avant-garde aesthetics, we are committed to crafting unforgettable "first impressions" for brands. We prioritize not only design aesthetics but also pursue radical innovation in materials, structures, and techniques, empowering brands to dominate the spotlight through meticulously engineered packaging.

2 Evolution

In 2007, Setinya Paper Products Co., Ltd. was established in Shenzhen, marking our first foray into the packaging industry through paper products. From paper boxes and bags to photo albums and document holders, Setinya honed its craft in traditional packaging with unwavering dedication. Yet, we refused to settle. Recognizing the seismic shift in market demands—where packaging evolved from mere containers to vessels of brand value—Setinya underwent a transformative rebirth in 2015 with the founding of Shenzhen Setinya Packaging Co., Ltd. This marked the beginning of an innovation revolution. Focusing on premium packaging development, we merged groundbreaking design philosophies with masterful engineering, successfully partnering with global luxury brands.

In 2024, Setinya reached a historic milestone—the official launch of Setinya, a luxury packaging brand poised to redefine industry standards.

Looking ahead, EleganceBox will continue to push boundaries, crafting bespoke visual languages for brand s and setting new benchmarks in packaging excellence.

3.Brand story

What gave Jessie Sha the courage to launch a business at just 20 years old? The answer is simple: an obsession with aesthetics, a hunger for innovation, and a profound understanding of the packaging industry. In 2007, Jessie founded her first packaging company in Shenzhen, focusing initially on traditional manufacturing. But she soon noticed a critical flaw—even premium brands struggled to execute creative visions, trapped in the disconnect between design ideation and production. These challenges fueled her passion for reimagining packaging. In 2015, she established Shenzhen Setinya Packaging Co., Ltd., dedicating herself to high-end packaging innovation. Leading her team, she pioneered advancements in materials, structures, and craftsmanship, merging artistic design with precision engineering to deliver tailor-made solutions. Her creations transcended mere packaging—they became art pieces that made chocolates irresistible, jewelry spellbinding, and perfumes unforgettable.

In 2024, Jessie unveiled Setinya, a brand that redefines packaging’s role in brand storytelling. Beyond offering end-to-end design, production, and logistics services, Setinya dives deep into brand DNA to create visually stunning packaging that commands attention on shelves and etches brands into consumers’ hearts.

4 Brand Philosophy

Through packaging, brands are seen, remembered, and cherished Setinya believes packaging is not just a brand’s exterior—it is an emotional catalyst. Using bold design language, we transform brand narratives into visual spectacles that captivate consumers at first glance.

Vision:To lead global packaging innovation, making every product a market sensation through groundbreaking designs that turn ordinary into extraordinary.

Brand Personality:Bold, sophisticated, elegant, daring Core

Values: Innovation, integrity, quality, sustainability, responsibility

Positioning:A global luxury packaging brand for discerning audiences, synonymous with sophistication and disruptive elegance.