How Gift Packing Ideas Influences Consumer Behavior

Published by

jack

2016-06-28

1.The significance of innovative packaging

For the consumer goods markets, the function and shape of the product is similar, on the shelves of supermarkets, how to make your own products stand out? How to catch the consumer’s first glance of our products? An attractive packaging is necessary.

2. How to do innovative packaging?

→ Product profile: we can design the packaging according to product shape, such as tie products; we can design the tie gift packing box as a tie shape. , increase the identification of products, innovative packaging to add value to their products and increase brand value, it is advisable to approach.

→ Products usage: sometimes, we can design the packaging according to products usage, for example children Christmas gift packing boxes, we can add some decorative stuff, a rabbit ear, makes it cuter, kids will love it. For overall of cost, such of decorative does not increase too much, but it makes the products more vitality, in fierce of market competition which earned opportunities.

Christmas gift packing boxes

→ The positioning of the product: generally speaking, the product value directly determines the direction of packaging. Of course it may need the packaging industry professionals offer the help, from the materials selection, size recommendations, and so on. For Example, for a ladies luxury bag, it need a decorative gift boxes, bag material is alligator leather, then for the packaging, we can select the crocodile leather texture paper, to do the packaging, making it appear more harmonious.