Packaging Design Marketing – 4 Packing Design Classification

Published by

Chris

2016-05-03

In previous articles we have mentioned the history of packaging, when you understand the history of the packaging, also understand the meaning of packaging of products. People are visual creatures by nature, that what kind of packaging to attract people? This is question needed to think that every enterprise to establish its own brand. Today I can’t give a standard answer. I'm afraid that I recommend the simple packaging and you want to be the colorful packaging. But as the "cultural marketing", "brand marketing", "knowledge marketing", "global marketing", "green marketing" theory. Packing in the future will be divided into the following four major categories, the four categories can solve your package problem.

1. The culture of packaging

As one of the four great ancient civilizations of China, the splendid culture of five thousand years left us a lot of the material of design. “maojian” tea packaging take the form of Chinese traditional blue and white porcelain patterns, at the same time, join the traditional Chinese painting, calligraphy and so on elements. And The cultural characteristics of packaging design extremely the currently used in more Chinese tea packaging design and Chinese wine packaging design. Whether the future will be used for other gift box design packaging? I believe the answer is yes. Whether it is now booming and the improvement of China's tourism industry, still has not appeared on the television screen of traditional culture. People are more like the nature, the original ecological things. So that's why I list cultural packaging first. More important is our designer prefer traditional culture.

2. The brand packaging

Is the packaging in order to create brand characteristics, why can also define a package called brand packaging. This brand packaging refers to the brand concept of packaging products has been formed in the customer heart. Said like soda thought of coke, three squirrel said nuts. This is “positioning" mentioned in the first step of the product. They also need the packing? The answer is yes. Customer will not change to the requirement of the product, but suppliers changes. This is especially true in the age of e-commerce. People always like manufacturers provide to quality services, in the case of e-commerce platform choice more, people can't be twice into the same pitfall. In the face of the same price, same quality competitive products, consumers will because brand characteristics of the modern commercial packaging and produce for consumer brand loyalty. Meizu MX5 packaging box design looks more like an open book, and this feeling is like the feeling of high school class secretly playing mobile phone, let youth like at the moment, the youth has been a subject of Meizu flagship.

MEIZU Packaging Box Design

3. The green packaging

Green, this concept is economic value. Whether you agree, Jack who Alibaba group chairman of the board of directors said the next decade is belong to the health industry at more than once. Now the people understanding to the environment continuously strengthen, more and more aware of the urgency of environmental problems and the importance of green packaging business. Modern commercial packaging design more and more respect for the environment, including the use of plastic sharply reduce, packaging used more biodegradable paper products packaging and recycling and reuse. If you do healthy products, your custom design boxes concept must have green, environmental protection.

4. The personalized packaging

This thing will fire in the future, after all more jokes to see it's not easy to smile. If there is a new packaging appears in front of you, you'll be attracted by its appearance. Maybe you will post in the Facebook, Twitter and Pinterest. Of course as a businessman, this is the best results. If you want a creative, reference pentawards packaging design competition.

In pentawards packaging design competition, the design of a bath oil box, obtained excellent results. The design concept and convey thoughts are extremely simple like shower water run down from the body. Let a person holding a packaging can't wait to use the impulse. The custom designed packaging is successful.

The classification of packaging design is the four classes, I believe that no matter what product you are, your packing should be more than can be classified as category or categories. Have a preliminary packaging design. Combined with their own products and logo. A box shape should have in your head.