5 Step Understand Packaging Print Design Process

Published by

jack

2016-05-05

Only for packaging classification is not very good for more elements that designers want to. It's like an article, konw the literary genre, but not sure the theme and content. As the packing design is to appear in front of consumers, so still have to pay attention to the layout. After determining good theme and content, packaging design process began, the first step is to give design positioning.

design positioning

Packaging design theme is meaning of packaging design positioning. The main meaning of design positioning is stressed out better than other commodities characteristics, others without considering the important aspects in their packaging. In the design theme, of course, contain a variety of content, such as products and brands, products and consumers, the brand and the consumer. Said content is a little bit more, and to highlight their products characteristics, and to contact with the consumer. Think about all feel like a mass of hemp rope that doesn't open.

So puts forward two Suggestions: must have a key, no key, no content. Also there's no key focus too much. The meaning of two conditions will lead to loss of theme. Other should pay attention to is your packaging design isn’t going to satisfy all consumers.

Below is general design flow chart:

general design flow chart

Market analysis and consumer analysis aren’t the designer's work. So I don't fine chat here. So from the point of the steps, after that the needs of customers, designers is to start to design sketches.

1 sketch

Initially presents the design of the packaging, recorded the designers design development process. In general, the designer will be the best solution from the draft design as the basis. Below is the logo sketch sketch (left) and format sketch(right).

packaging logo sketch

packaging format sketch

2 coloring draft:

Designers use watercolor and gouache paints or mark pen, color pencil tool to shape sketch design. At this stage, designers of packaging all have a clear idea that adopted the performance way, the printing process and use materials.

coloring draft

3 simulated pictures:

After communicating with customers and modify the design scheme, The designer a detailed production files on the computer according to coloring draft, including each design element exact position and color and also gives the corresponding precision value. At the same time, according to the requirements can also simulation effect on the production of finished products, designers can clear found problems in the production.

simulated picture

4 Sample:

From step 3 to step 4 has completed the task of exchange, design team will seldom have the large proofing machine, if you want to get physical sample, you must choose the professional packaging and printing company. Packaging and printing company is to help you turn ideas into reality.

Here to make a supplement, a lot of people ask why sample fee is so expensive. May be not understand the customize industry, as long as there is the existence of the process (the average person will choose), You must be a special hot stamping plate, hit convex board...If you mass production, a box will cost becomes a few dollars (especially complex manual box).

5 the finished product

Finally complete the production process to finished products.


Cylinder Boxes Design	Cylinder Boxes

Seemingly simple step 5, in the actual operation process, a month cycle is short. So the revising is unavoidable. If you want to custom designed packaging, as a project manager, you should frequent communicate with designers, because your heart desired effect differ greatly with the effect of the designer.